A tutela da informação adequada: a responsabilidade civil do fornecedor por publicidades contendo erros

Abstract

This course conclusion work aims to reflect about the responsibility of suppliers regarding advertising mistakes they conveyed. Therefore, starting from the reading of the relevant provisions to the matters contained in the Consumer Protection Code, and the principles that guide, an assessment going to be made to know if the exemption of punitive civil measures proves to be correct. Since there is flagrant violation of consumer rights and breach of the duty of clarity, truthfulness and linkage to the advertising offer, the State has a legal duty to restrain such violations. So in light of strict liability and Risk Theory and protection duty of the consumer and the economic order, we conclude is appropriate and due the punishment of the advertiser supplier of advertising containing errors, based on the willing of arts. 30 and 35 of the Consumer Protection Code.