Consumo de mídia e comportamento político-ideológico do cidadão de Juiz de Fora

Abstract

Research about relations between media consumption habits and political-ideological behavior from a survey applied to a sample of the Juiz-Forano electorate. A total of 398 structured interviews were carried out, which allowed a categorization of respondents regarding their information consumer profile and their identities, perceptions, and political attitudes. The interest is to discuss about the mediatization of the political area focusing on the common citizen, observed, with a point of view, as consumer of media and, on the other hand, as a participant subject of political life, verifying which relations could be made between those two aspects mentioned of contemporary sociability. The result shows significant relations, for example, of attitudinal and behavioral profiles in the political-ideological area with the consumption of certain types of media or with the level of the individuals's access to various framings of politics by media, besides observing the socioeconomic characteristics of interviewees as factors of mediation of media consumption and of the political participation.