TV Mariano Procópio e identidade juizforana: a construção do mito do pioneirismo nas páginas do Diário Mercantil e do Diário da Tarde

Abstract

Analysis of the narratives conveyed by the newspapers of the Diários Associados in Juiz de Fora/ MG on the introduction of the TV Mariano Procópio as element of symbolic reinforcement for the construction of a juizforana identity marked by the pioneering. The study took as theoretical assumption the relevance of the media representations and memory in the process of identity constructions in dialogue with the contributions of Cultural Studies. The empirical sample of the work was constituted of publications of the newspapers by Diário Mercantil and Diário da Tarde conveyed of December of 1956 to July of 1966, with selection of contents that were making reference to TV Mariano Procópio. The methodological approach used to understand the narratives woven on the broadcasting station included documentary analysis and of content analysis, and allowed to identify the presence of naturalized identities of the city in the speech printed by the local media in search of establishing a knot of belong with city, and so conquering the public juizforano.