Os desafios do radiojornalismo segmentado: análise do noticiário Repórter Itatiaia, em Juiz de Fora

Abstract

The work aims to propose an editorial line to the radio News show Reporter Itatiaia, aired on FM Itatiaia 105.3, based in Juiz de Fora, Minas Gerais. The radio station, part of a popular network, has the proposal to reach a targeted audience, included in classes A and B. The paper debates teoretical lines about communications and power, media audience per social class, buying status, radio programmming and the history of the radio and Radio Itatiaia itself. Empirically, questionnaires were administered to a group of 58 listeners in order to understand their relation with the audience numbers and the station studied. From this analysis and the observation of 166 articles published during 15 days, it was verified if the production meets the expectations of the surveyed public and from their differentiations were proposed changes in order to get closer to the interests of that public .