Reflexão em torno do passaporte turístico da serra da mantiqueira: gamificação e instrumento de marketing dos municípios da IGR Terras Altas da Mantiqueira, Minas Gerais

Abstract

This study proposes the creation of the Serra da Mantiqueira Tourist Passport as a marketing and tourism promotion tool for the municipalities of Pouso Alto, Itamonte, and Passa Quatro, located in the Serra da Mantiqueira, southern Minas Gerais. This is a Final Course Project (TCC) from the Specialization Program in Public Tourism Management and Regional Development at the Federal University of Juiz de Fora (UFJF), developed by two students. A qualitative approach was adopted for the research, based on bibliographic research and national document analysis, using articles and publications available on the CAPES platform as references. The study is based on the concepts of gamification applied to tourism, demonstrating how game elements can be used to engage tourists, residents, and local stakeholders, promoting experiential, gastronomic, and cultural experiences along tourist routes. The proposed physical passport acts as a strategic tool to encourage travel between municipalities, increasing the length of stay of visitors, strengthening intermunicipal ties, and contributing to the economic, social, and cultural development of the region. Furthermore, the importance of cooperation between the public sector, private initiative, tourism industry, and local communities is highlighted as a way to generate employment, income, and opportunities, consolidating the Serra da Mantiqueira region as an integrated and sustainable tourist destination.