Plano de negócios: bar - Sem Eira Nem Beira

Abstract

Entrepreneurship is a significant challenge. Turning an idea into a successful business requires planning, strategy, market vision, and resilience. In this context, the business plan serves as a guiding tool throughout the entire process, directing each stage of business development and minimizing associated risks. It is an essential tool for structuring the initial idea, assessing its feasibility, and outlining a sustainable path for growth. This study aimed to develop a business plan for opening a bar in the Jardim Glória neighborhood of Juiz de Fora, Minas Gerais. To achieve this, a market study was conducted to analyze the local consumer market, its trends, the neighborhood's potential (such as its strategic location and diverse audience), pricing strategy, and ways to engage with potential customers. To ensure the feasibility and accuracy of this plan, studies were carried out on the necessary investments and resources for starting the business, ensuring financial and operational alignment for a transparent and consistent return on investment. The survey was conducted from December 2024 to February 2025 and was built upon a relevant theoretical framework. It also utilized the necessary spreadsheets and reports for the financial analysis of the venture. The results of this study indicate optimistic prospects for public acceptance and outline the path to achieving economic feasibility and a short-term return on investment.