O novo espaço público no ciberespaço: processos de identificação e interação nas fanpages de candidatos a deputado federal em 2014

Abstract

Where as in contemporary political discourse has extended its borders, with candidates for public office starting to use social networks to build a positive image, seeking to consolidate political accountability, to win voters, influence opinions and seek identification with his campaign this paper discusses the emergence of a sphere of political participation in social networks based on the analysis of fanpage three candidates in the 2014 elections, Margarida Salomão ( PT) , Marcus Pestana (PSDB ) and Julio Delgado (PSB ). The proposal seeks to understand how relationships are built of sense from posts and interactions between citizens and candidates and among the citizens on Facebook, in order to understand the decisionmaking process from the formation of a political climate conducive to discussion debate and democratic strengthening the internet. The methodology used is the analysis application of categorical proposed by Laurence Bardin to analyze posts in fanpages in May / June and September / October 2014 .