O museu e a t-shirt: As lojas de museus e a reprodutibilidade das obras de arte

Abstract

Over time, museum spaces undergo transformations that generate consequences. This research aims to investigate a possible result of these transformations, which is the expansion of museum stores and the increase in other forms of consumption in environments reserved for art. The creation of stores and many other additions, such as cafes and restaurants, has brought the museum increasingly closer to consumption practices that are commonly associated with other locations, such as shopping malls and shopping centers, places where visitors’ experience is more associated with consumption. of services or the acquisition of products. With MASP (São Paulo Art Museum) as a reference location, the research will focus on how the museum has been introducing these new practices and begins to offer its visitors objects such as T-shirts in partnerships with major brands.