Anúncios e denúncias: o norte de minas pelo olhar de sua gente

Abstract

Beyond what is visible, the roots of the North of Minas Gerais and the imagery of a place with little development make the narratives constructed by popular communicators a process of building another perspective on the region: a place of affection, resistance, and cultural diversity. With the aim of describing and analyzing the communicational context of the region, this research dedicated itself to understanding the dynamics of narrative production and the subjects involved in this process. We also characterize the announcements and denunciations made by popular communicators, relating them to the emergence of sociodiscursive imaginaries of difference, and reflect on popular communication as a strategy of struggle in the contemporary and mediatized communicational context. For the methodological, we adopted the evidentiary paradigm (Braga, 2008) as an epistemological perspective as a way of surveying and organizing empirical occurrences for analysis. From this path to identify the clues to be investigated, we mobilized the notion of sociodiscursive imaginaries, proposed by Patrick Charaudeau (2017), to understand the relationships established in the context of the North of Minas Gerais. We also mobilized the concepts of popular communication, based on the work of Cicilia Krohling Peruzzo (2018), and identity and difference, based on the studies of Tomaz Tadeu da Silva (2014). To present the context of Northern Minas Gerais, we relied on the studies of João Batista Almeida Costa (2021) and Carlos Alberto Dayrell (2019). As a result, we brought up the emergence of difference and how complaints mobilize announcements through the socio-discursive imaginaries negotiated between communicators and communities. We found that the construction of discourse is the result of elements constructed in coexistence with organized civil society, with community protagonism in announcing the meanings forged in the territory itself.