Tecnologia e-motion: possibilidades de imersão na narrativa ficcional digital

Abstract

Given the perceived gap in the process of expanding the book, this research aims to suggest immersive possibilities in digital narratives, using the e-Motion technology as a tool. This technology involves controlling narrative effects by scanning eye movement and using it for screen clicks without the need for touch. Unlike other forms of media that have undergone digitalization and subsequent expansion of their activities, the book, despite being digitized and recognized as an e-book, does not significantly leverage technological advances to increase its reach and impact among audiences who are increasingly transitioning to a hybrid life between physical and digital realms. Employing a methodology of bibliographic and documentary review of studies conducted in the field of communication and related areas, the dissertation discusses the concept of immersion, primarily through the perspectives of Janet Murray, Gordon Calleja, and Marie-Laure Ryan, and proposes reflections on the hybrid environment between physical and digital, termed "phygital." Taking into consideration the practical aspect of the work, through research and development methodology, two videos edited during the research that simulate the reading experience and the implementation of e-Motion technology in a digital narrative are presented. Additionally, the initial results of the experimentation are analyzed with the proposal for further refinement.