A Juiz de Fora que habita na memória: uma cartografia sentimental da cidade na fanpage “Maria do Resguardo”

Abstract

This thesis analyses the conception of spatial and sentimental memories of postings in the Facebook fanpage, ―Maria do Resguardo‖, created in 2009. Through thorough analysis, it unveils the multiple representations of the city of Juiz de Fora, Minas Gerais, Southeast of Brazil, exposed in the photos posted, based on memory, as fundamental references for the dwelling of this ―imagined city‖ rebuilt in the social network. Using concepts of identity and memory of Cultural Studies, a discussion is established in the urban space and its configuration; the Facebook as a place of memory. It was employed as a methodology the Content Analyses (CA) of thirty publications in its fanpage with the farthest reach in the samples of May, July and September of 2014. With the creation of categories of content of photos and comments posted, it was drawn the sentimental cartography of the city, built in the social network.