O stylist e a construção da imagem da artista: uma análise das aparências que (re)criaram Karol Conká após o BBB21

Abstract

The focus of this piece of work is on the interplay between fashion, communication, and image, with particular attention paid to the role of image creators, specifically the personal stylist and stylist. The study of the transformation of rapper Karol Conká's wardrobe after her controversial appearance on the reality show Big Brother Brasil 21 forms the basis of this research. The significant changes in the artist's behavior and appearance following her national rejection after the show are captured in the documentary "A vida depois do tombo" (Globoplay, 2021) and the music video for the song "Dilúvio" (Youtube, 2021). These works illustrate how clothing can convey a non-verbal message of rebirth, redemption, and mastery, allowing an artist to overcome past mistakes and reverse the damaging effects of the “cancellation culture”, proving that a cohesive image communicates what it desires through its appearance.