Gestão de destinos turísticos: um estudo comparativo das ações de fomento ao turismo em Juiz de Fora - MG entre as administrações 2017-2020 e 2021-2022

Abstract

Destination management is a determining factor for the integration of the different tourism stakeholders. Tourist destinations, therefore, need a qualified management to make them more competitive in their region. Given the potential of Juiz de Fora, in recent years, new actions have been taken by the public administration to promote tourism in the city. Thus, this paper proposes to establish a comparison between the 2017-2020 and 2021-2022 administrations, regarding the promotion of tourism in Juiz de Fora. Of a qualitative nature, the research included a bibliographic survey about the themes addressed, data consultation, document analysis, and interviews, with the purpose of deepening elements of the investigation. Thus, it was possible to analyze the tourism management of the destination from three major strategic axes, and propose a comparative between the performance of public authorities in these years, concluding that there were greater actions to promote tourism in the city in the administration of Margarida Salomão and Kennedy Ribeiro (2021-2022), even if they are still under development.