Encruzilhada: a voz midiática do terreiro Filhos de Pemba contra o racismo religioso

Abstract

The objective of this work is to understand how the media of the “Templo Escola de Umbanda Filhos de Pemba”, located in Juiz de Fora, in the state of Minas Gerais, in Brazil, is configured as a political tool to combat intolerance and religious racism. For this, the production of digital content of the location was analyzed, between March 2021 and March 2022, on the social media Instagram. Historically, due to religious racism as a face of Brazilian structural racism, Umbanda and its cultural communities were read in a prejudiced way and had their history, identity and manifestation denied by society. Media examples that confirm and disseminate this scenario have encountered resistance in other voices. In this sense, a parallel is drawn between the media as an actor of social constructions and the social media of Afro-Brazilian locations as a political tool for the expression of other stories. As it comprises a study of communication crossed by the field of social sciences, the methodology adopted is bibliographic research and content analysis. At the end of the research, and from the analysis of the media content of “TEES Filhos de Pemba” transmitted by Instagram, it was possible to consider that the social media of the “Axé” religious center has been acting in favor of the protagonism of these communities, representing an uprising of struggle and resistance that deconstructs stigmas and affirms their religious and racial ethnic identity.