O papel da Lei Geral de Proteção de Dados e do Direito do Consumidor na garantia dos Direitos Fundamentais nas relações de consumo

Abstract

This article aims to examine how the fundamental rights of consumers, especially personality and privacy, can be effectively guaranteed in modern society, considering the changes that have occurred in the consumer market caused by technological advancement. To do so, this study begins with a brief contextualization about the need and importance of the enactment of the CPC, both for consumers and the market, addressing the technology advancement and the changes arising from this advancement caused in the consumer market. Next, it discusses the advent of the GDPL in Brazil, listing the main principles that govern the Law and must be respected in the collection and use of personal data, moreover addressing the regulatory body of this Law. Finally, it examines the importance of both CPC and GDPL in jointly being instruments of protection of fundamental rights, regulating the collection of personal data, and ensuring the consumers’ very personal rights.