Uma análise do canal economia inclusiva do Instagram

Abstract

This work aims at analyzing subjects related to social inclusion in the economy, exploring aspects regarding social networks. Specifically, the focus is on the channel “Economia Inclusiva” (inclusive economy in Portuguese), an Instagram page whose goal is to disseminate topics related to social inclusion and economics. First, a literature review is conducted. Then, the work investigates which content gives more likes, followers and visualizations to the channel: to do so, the Ordinary Least Squares (OLS) method was used as empirical strategy, with a sample of cross-section data from the channel. The results show that the posts made in video and reels formats and whose content is “personal life” increase the quantity of engagement, when compared to conventional posts.