Impactos da pandemia para o comércio online e o comportamento do consumidor

Abstract

Plans and expectations for 2020 had been totally changed by the new coronavirus. In Brazil, the first confirmed case of COVID-19 occurred on February 26th. Since then, the impact on health has become very severe and the economic impact has also advanced in the same direction. In Brazil and in the world, trade is one of the sectors most affected by the pandemic. In this case, e-commerce played a major role in maintaining the sector. Within this context, the general objective of this research is to evaluate the effects of the Covid-19 pandemic on the profile of consumers in the Brazilian economic scenario. To this end, the following specific objectives were outlined: to describe the main economic and behavioral changes in consumption caused by the pandemic and to identify whether these changes will be consolidated. It is possible to conclude that there was a great migration from offline stores to online stores, however even with the relaxation of restrictive measures, advances in digitization and consumer adaptability will ensure that e-commerce reaches increasingly higher levels high.