Os ecos das manifestações de junho de 2013 na cobertura da Folha de S. Paulo e no horário gratuito de propaganda eleitoral de TV nas eleições de 2014

Abstract

In this thesis we make a coverage analysis of the 2013 June manifestations focusing on the newspaper Folha de S. Paulo and the television programs of the 2014 HGPE. Starting with the hypothesis that, considering the power of mobilizing the events occurred in 2013 June, they are able to gain prominence both in the news coverage and in the speech of presidential candidates debate on the HGPE. We will take as a sample the publications about the manifestations conveyed on the Folha de S. Paulo covers between 07 and 21 of June. Using as basis the Bardin (1977) methods of categorical content analysis, we intend to identify the media framework on the facts departing from the constructionist perspective that leads the recent journalism studies. On the HGPE we analyzed the programs broadcasted by the four main candidates: Dilma Rousseff (PT), Aécio Neves (PSDB), Marina Silva (PSB) e Luciana Genro (PSOL). We want to verify the way the presidential candidates appropriated the discourse the thematic related to the manifestations and in what sense they were present in it using the categorical content analysis as a methodological support. To be able to measure the relations between communication and politics we will establish dialogues among the authors that discuss the relation of the two fields and highlighted the symbolic actuations of the media on the disputes not just as a stage in the political scene but as an active part of it. From the data collected and analyzed in this study it was observed that Folha produced frameworks that portrayed the demonstrations in predominantly negative bias, while the main presidential candidates involved in the electoral race we used the HGPE to produce campaign rhetoric through which journeys june were appropriate from the ideological profile of each candidate.