Futebol televisivo e práticas de sociabilidade em rede

Abstract

This essay has as main object to investigate critically the sociability practices related with the experience of television soccer and occurred in digital spaces. Therefore, we set a theoretical debate based on, initially, three concepts capable of theming this talking about soccer: the network conversation and Social TV, linked to the digital and thought of an integrated manner; and that what Eco (1984) called of sports chatter, a concept that comes back to discourse dimensions of this practices and that bring to the work the first critical evidence of rationalization process to which the sport is subjected. Passed this first moment, we dedicate to an analysis of what we called of television soccer dialectics, expressed tensions in several contradictory drives typical of the modern way of game (unpretentious play vs institutionalization; theatricality vs televisuality; entertainment vs journalism; clubism vs reasonableness; among others). Still on this sense, we have reflected about the political dimensions of soccer affections, we have moved forward the study of television soccer experience and pointed out the problematics related to the subjective identification process at the digital spaces. After this theoretical schedule, we have turned back to the so-called sociability practices through an empirical apprehension that looked for contextualize unfolded debates in spectators’ answer to posts, on Twitter, from the profile of three pay TV broadcasters that work exclusively with sports publishing: ESPN Brasil, Esporte Interativo e Fox Sports Brasil. Provided with material expressions of new dialectical drives, we finish the work noting that the standardization of the television soccer experience, resulting from the referential emptying caused by the referred sport rationalization and its forms of representation, ends up adapting to sociability logics particular from digital, generating in fans/spectators/interactants new tensions in dealing with the negativity that comes from each identification process (especially those of club origin).