Editorial de moda: é festa! - inspirado na estética da fotógrafa alemã Ellen Von Unwerth

Abstract

The present study aims to explore the field of fashion photography, understanding its history, relationship with fashion and its connections with professionals in this line of work, such as photographers, editors and stylists, who together must work in harmony, producing this way a final image of quality with the purpose of arousing the desire of consumption in the established target audience, and also the development of photographs for advertising in the most diverse contemporary media. With the main objective of analyzing the production of some fashion photographers with great recognition in the present time, evidencing the frames and different types of cuts, besides lighting techniques and photographic compositions, a study will be made in the artistic aesthetics of the German photographer, Ellen Von Unwerth that will serve as inspiration for the creation of a women's fashion editorial, with reference to Vogue Brasil's editorials based on the behavior of its consumers. The editorial called É Festa! will be developed according to the studies made in the work of the photographer for the most diverse segments, taking into consideration the location, behavior of the models and scenic elements and season, such as autumn / winter.