A desconstrução do corpo feminino: produção de um fashion film

Abstract

The present study aims at producing a fashion film bringing the female body as a theme, which is seen by the conception that it is re-signified over the centuries through fashion and media. The fashion film is inserted in society over digital media, causing a change in the ways of consuming fashion, with an experimental aesthetic proposal the fashion film becomes a new way of propagation and approximation between fashion and the consumer. Besides that, the creation of the clothing used in the film, transits over the interest in deconstructing the female body through modeling, with inspiration in stylists such as Rei Kawakubo and Martin Margiela. This way, the production of the fashion film highlights its importance to contemporary fashion and its integration in the digital era.