Terceira idade: possibilidades no campo da moda

Abstract

The present study aims to understand the growth of the elderly with regard to the universe of fashion, and how it behaves in relation to this increase of the elderly in the market. To do so, it is aimed to discuss some women who have reached the third age, and that somehow are linked to fashion and do not lose their styles because of age. Based on this aspect we researched in some reports fashion collections that were based on this public to develop their works. And as a result of this study was created a collection inspired by the plastic artist Sonia Delaunay, whose works were created during the movement Art Decó, for the mark Alacoque, that aims to attend mainly the feminine public with more than sixty years. Finally, the practical part of this work consists of the creative process and technical development of the Spring / Summer collection called Carpe Diem, where 15 looks were created, of which ten looks were developed for a Fashion Editorial with two models, one of them 60 years and the other 78 years.