Narrativas do “maior partido do país” entre 2013 e 2017: uma análise das propagandas do (p)mdb sobre si e sobre o brasil em diferentes contextos políticos.

Abstract

Brazil has, in a short period of time, undergone considerable contextual changes in the field of politics. From the reaffirmation of the partnership between the PT and PMDB in 2014 - through the tight reelection of the Dilma / Temer slate, the troubled start of the second term, the official breakup of the PMDB with the Dilma Government - to the impeachment of the PMDB president and new government. The party that calls itself the largest in the country, played a major part in these moments of change and the media was one of the advocates of this protagonism. This research aimed to understand which narrative strategies were presented by PMDB in its Free Party Propaganda (extinguished on January 1st, 2018 by the Federal Law 13.487 / 17) at different times of national politics. It was assumed that the party changed its way of representing Brazil, itself, its allies and enemies according to each context and this is one of the main findings of this dissertation. Thus, it was observed what were the speeches adopted by the party to remain in power even with so many changes in the political scenario. In addition, this work clarified which themes the PMDB has prioritized over the cut-off period (2013-2017), including the election of the Dilma / Temer slate, the impediment of the PT president, the PMDB government and the new elections. It also looked at how the party worked on its image and coherence with its party program and, finally, how it approached the alliance and breakup with former president Dilma. For this work we sought contributions in the content analysis of Bardin (2011). This choice was made because this methodology applies to diferente points of view and is perfectly adaptable to different forms of communication, whatever their nature may be.