O processo de formulação da estratégia em pequenas empresas: o caso do açougue mister carnes

Abstract

Strategy are very important for studies in the companies in general, whether in a large or small company. Strategic thinking translates into an ability to anticipate events and structure to maintain long-term survival of organizations. Given the relevance of strategies to organizations, this study seeks to present how the process of strategy formation occurs in a small company. To this end, a qualitative research was conducted, based on the case study of the company Mister Carnes, which operates in the meat retailer, in the city center of Juiz de Fora, in the state of Minas Gerais. To collect the data, we used bibliographic analysis and semi-structured interviews with the small business owner. The results of the interviews were presented in a structured manner based on the periods of the company's history and the theoretical framework of the work. For each period, the main events affecting the business were described and the strategic actions resulting from the entrepreneur's decisions were identified. These results were analyzed according to the theoretical framework of the work. The main results of the research show that the strategy formation process in the company has always been informal, since the owner did not use any strategic management method or did any formal planning. However, the decision-making process has always been conscious, demonstrating that the entrepreneur has strategic thinking ability, being able to implement strategic actions that allowed the success of the business over the twenty-six years of the venture's existence.