A dimensão ideológica na construção de identidades em audiências de conciliação no PROCON

Abstract

This work want to identify the role of ideology in the construction of identities in two conciliation hearings in PROCON, adopting the theoretical-methodological approach of Interational Sociolinguistics (GUMPERZ, 2002; GOFFMAN, 2002). The concept of ideology is assumed to be an unstable phenomenon, situated and influenced by the socio-historical context (BILLIG, 1991; SHI-XU, 2000). As regards identity, it is assumed that it emerges during interaction, is constructed and circulates in the local discursive context (BUCHOLTZ; HALL, 2004) and is oriented towards specific goals (HALL, 2000). For purposes of analysis, we seek to relate macrossocial issues to microstructural issues. In this sense, the notion of indexicality (BLOMMAERT, 2014) was fundamental as a phenomenon intrinsic to communicative practice. People produce and construct meanings, mobilizing linguistic forms that indicate aspects of the sociohistorical and cultural domain, through ideological inferences. The research is configured as a qualitative case study, using real speech data, recorded and transcribed according to the conventions of the model used by the analysts of the conversation (SACKS; SCHEGLOFF; JEFFERSON, 1974). The results of the study show that the ideological dimension, in the audiences investigated, had as its primary function, in the construction of identities, orient the signification of meaning. Already the constructed identities served as an argumentative resource directed to specific interactional purposes: sometimes to attribute a negative identity to the opponent, sometimes to claim a positive identity for themselves, or to justify or lead to decision making.