“Feminismo” para as massas: representações femininas em seriados da Rede Globo de Televisão (1979 - 1982)

Abstract

The present work aims to analyze the female representations in serial productions of Rede Globo de Televisão, between the years 1979-82, which appropriated feminist themes. Since the 1970s, these have gained visibility in the media and on the streets with the emergence of organized feminist movements in the West. Recognizing that cinema and television are Gender Technologies (LAURETIS, 1994) capable of influencing and limiting women's experiences, imposing their role models, we investigate the appearance and behavior of characters in two audiovisual productions that were broadcast on Rede Globo. of Television: the series Malu Mulher (1979-80) and the miniseries Quem Ama Não Mata (1982). Here we analyze how the narratives and, mainly, the visual representations were constructed, through the bias of the costumes and their correspondences in the history of fashion and in the culture of appearances, in order to recognize the possible social meanings that were transmitted to the viewers.