A cobertura de megaeventos esportivos: estratégias e mensagens do Jornal Nacional em editorias especializadas

Abstract

Having become the center of the sports world for much of the second decade of the twenty-first century, Brazil hosted the two largest mega-events in the modern era, the FIFA World Cup and the Summer Olympic Games respectively, in 2014 and 2016.This dissertation aims to show how the biggest conglomerate of mass communication in Brazil has prepared and executed the journalistic coverage of both events, trying to understand what was the approach given by Jornal Nacional, the largest television newscast in the country, to the coverage of both competitions.The work has as bibliographical basis studies that present the sociological relevance of sport and soccer for Brazil, as well as researches that demonstrates the social, political and economic appeal that sports events present for modern and globalized society. In order to study the work of the Jornal Nacional within these coverages, the study also brings a historical contextualization of this journalistic product, as well as divides its content analysis into two fronts: a qualitative and a quantitative. In the first part, professionals who worked during the period were interviewed on topics related to coverage. Already in the second, all editions of the newscast broadcast during the period of both mega-events were studies, with the purpose of identifying which were the main messages sent to the public through the contents of Jornal Nacional.