O vestir é político: discussões acerca dos ideais de vestuário na imprensa alternativa feminista brasileira nos anos 1975-85

Abstract

The present work aims to know what Brazilian feminists registered about clothing and how their relationships with women dressing. By tracing this process, one tries to perceive the associations of the chosen theme with its ideals and to recognize the divergences and congruences of these discourses. Considering clothing as a fundamental cog in the construction of notions of hegemonic femininity, it is important to broaden the field of study, encompassing also the relations of the militants towards the feminine appearance and the femininity category that still today is the subject of debates within the feminist movements. For this dissertation, the focus was defined in the Decade of Women founded by the United Nations - a period between 1975-85, in order to recognize the ideas of the Brazilian militants at that moment, given the importance of this date for the debate on the female category in the country. In order to know the thoughts that pervaded Brazilian feminism, the Brazilian feminist alternative press is used here, more specifically the Brasil Mulher (1975-80), Nós Mulheres (1976-78) and Mulherio (1981-88), seeking to dissect the messages and images of the vehicles between the years of 1975-85. The alternative feminist press was indeed responsible for propagating the ideals of some strands of Brazilian feminism, as well as contributing effectively to the debates about the feminine condition.