Bom dia homem do campo: a construção do personagem no Globo Rural

Abstract

This master’s thesis is supported by communication studies on narrative and social representations. These concepts have been applied to television, understood, understood as nationwide vehicle that enters the viewers in the same media space. But even as a mass medium, it provides the dissemination of specific or regional knowledge. This is the case of programs for people who live and work in rural communities. This portion of the population, representing the diversity Brazilian culture is present in the media. And it is portrayed over the years both in journalistic productions - either as target audience and/or as an agenda - as the fictional productions of television stations open. From the understanding of concepts and approaches, it is proposed, then the characterization of how journalism uses the reports characteristic of fictional productions to represent the "man of the field". The corpus of the research are issues of “Globo Rural”, appears weekly by Rede Globo. Through content methodology of the Content Analysis, we explore three editions of the program to detect the construction of field workers as characters of the stories. The analysis of issues led to results that show similarities between provincials types present in fiction and journalism and the presence of narrative elements in common, such as the description of scenarios, camera framing and scripting reporter text.