O automóvel no Brasil entre 1955 e 1961: a invenção de novos imaginários na era JK

Abstract

In 1956, the DKW Vemag car has brought to the daily life of Brazilian cities a new reality: the national car. Along with it came also new modes of relationship between car and public, until so accustomed to foreign cars, preferably American. There was a whole imaginary around the car that came from the early twentieth century, and that has been strengthened after the Second World War. In the government of Getulio Vargas, between 1951 and 1954, had began the drawing of the outline of the automotive industry in Brazil with the FNM - Fabrica Nacional de Motores, but it was from the Program Goals of Juscelino Kubitschek (1955 to 1960) that effectively had began the producing of cars in the country. The factors that would have determined the success of the national car passed through the history of the car until then, the predominant aesthetics in the period, business conveniences in the choice of models to be produced and the political and economic circumstances, besides the capacities of specialized media to create and disseminate favorable rewiews from the national car to the Brazilian public.