No ritmo das “Breaking News”: a representação dos jornalistas nos videoclipes

Abstract

This study investigates how journalists are represented in music videoclips, in the context of delegitimization of the journalism profession, which was aggravated during the Covid-19 pandemic in Brazil. Based on the author's experience in the television press, the question arose about how the professional is represented outside of telejournalism, in content consumed mainly by young people. The “music video” audiovisual product was chosen due to its esthetic and narrative potential, as well as to its direct connection to the youth. The research showed how music has evolved from a listening experience to an interactive audiovisual experience, marked by the participation of the public. Social networks contribute to the viralization and resignification of the messages contained in music videos, which can reinforce or criticize the journalist's image. The question that remains as the north of research is: how would we define journalism if we only had music videos as a basis for referring to this profession? The representation of journalism in entertainment can contribute to value the profession or distort this image, depending on how it is presented to the public.