O saber universitário em rede digital: as possibilidades de multimídia e de interatividade aplicadas na difusão do conteúdo científico para a população

Abstract

The increasing insertion of digital communication technologies in contemporary society and their influence on various aspects of everyday life point to the relevance of using these media in order to approximate the university production to the community. In view of the recent introduction of digital TV in Brazil, as well as its potential for social inclusion, this work focused on making a reflection on the possibilities for dissemination of scientific knowledge through this technology. The proposal extends to a brief discussion about the cellular phone and Web as diffuser platforms of scientific content to the population. The idea was to observe the advantages and facilities of interactive applications in the use of collective education, aiming to the dissemination of research, projects and extension activities. We mainly sought, on the digital TV, more dynamic, flexible and attractive formats to support the collaborative construction of knowledge, leading the user to experience the reality of a university. Besides the theory, this work presents a practical part, which consists in the development of interactive pilot-programs of scientific content for digital TV. The dissertation has as reference the Federal University of Juiz de Fora, which, however, may be used as a parameter for other Brazilian universities.