Narrativas à margem: imaginário, memória e identidade na produção audiovisual da Bem-te-vídeo

Abstract

This paper aims to characterize the audiovisual memory as brand identity of Juiz de Fora, unpublished research focusing on independent video production, conducted by producer Bem-te-video, founded in 1984 in the city. For the evaluation of the object of study, we used the memorial perspective, adopting the methodology of oral history, which is proposed to reconstruct the historical route through the testimony of the subjects of the experiment. Accordingly, we conducted interviews with 17 people involved in the audiovisual and cultural context of the period, which amounted to the analysis of approximately 20 hours audio recording. Material that transcript offered a rich document about the history of the producer, its directors and production of audiovisual and cultural assets in the city. The survey also included a thorough literature review and the investigation of personal files, newspapers, magazines and photographs and products in audiovisual support. This resulted in a film analysis on the video documentary The Redeemer Bar: Outside this bar, the world is silent, created in 1987 by producer. The work is guided by the understanding of communication processes with conforming identities and sociability, in its historical context, based on concepts and methodologies proposed by Cultural Studies, New History, research on the phenomenon of video in Brazil and the theories of film analysis.