Telejornalismo e público: as narrativas do encontro com a informação no Repórter Brasil

Abstract

The purpose of the dissertation is to search for clues to understand the relationship of the public with the TV newscast of public television in Brazil. With the promise of being a television that serves the interests of society and allows citizen participation in the right to communication, our proposal was to analyze how the viewers see this product, if they perceive differences in relation to the content displayed by the commercial broadcasters and If they feel contemplated with what is offered to them. This analysis was based on the narratives generated by the participants of the research after the contact with news pieces of “RepórterBrasil”, the main nationwide newscast of the public broadcaster. The relevance of the study is observed because television is still the main means of access to information in Brazil and public television is being implemented in the country, since it is not yet recognized as such. The research focused on the consumption of media complements a series of studies carried out by researchers from the Federal University of Juiz de Fora (UFJF,) through the Laboratory of Journalism and Audiovisual Narratives of UFJF, which focused on the implementation of public television in Brazil, with the creation of the “EmpresaBrasil de Comunicação” in 2007. Throughout this study, it is presented a bibliographical survey on how the study of television reception and audiovisual consumption has been done in Brazil and in Juiz de Fora, in the search to understand the researches on the interaction between receivers and the means of communication. As a methodology for the empirical research we used the analysis of audiovisual materiality, based on the Drama of Tele-journalism, and for the field research, the composition of focus groups for the Study of Media Consumption. The proposal was to map the meanings and narratives produced by citizens and teachers about the public character of “RepórterBrasil”, with emphasis on their evaluation of citizen participation in the newscast content.