Autonomia comunicativa e formação de memória dos Movimentos Sociais no ambiente digital – um estudo de caso sobre a Executiva Nacional de Estudantes de Comunicação Social (Enecos)

Abstract

This research on communicative autonomy and training of social memory directs its attention to the Communication Student Movement (Mecom), assuming as object of research the National Social Communication Students Executive (Enecos). The overall objective of this analysis is to verify the possibility of the digital environment as a space conducive to building a positive image of social movements and the strengthening of its memory through the dissemination of their own narratives. It has been elected among the specific objectives: to rescue the memory of Mecom in Brazil; to profile the Enecos participants along its path; to analyze the performance of Enecos in the digital environment and its relationship with the public through social networks and to propose strategies for strengthening movement memory in the digital environment. I was realized through a quantitative and qualitative research with descriptive and exploratory approach that students' interest in participating in the Mecom is directly linked to the political moment that passes the country, which is reflected in the actions proposed by the Executive managements of each season and that participation in Enecos is inseparable part of the memory of respondents regarding their academic life. It was proved that participation in social movements influences the personal development of the individual, which calls into question the reality around and admit to themselves the values worked collectively. The proposal that this research presents to Enecos is that the entity intensify and improve the use of digital communication tools to your advantage and to invest in the formulation of a memory space in the digital environment, in order to facilitate their loads and also access to its collection; to this end, the creation of an Enecos Memory Commission is indicated.