Narrativas audiovisuais e comunicação pública da ciência: a inserção social da TV Nupes/UFJF

Abstract

The research is characterized as a qualitative and quantitative research about the publication of videos produced by a scientific broadcast channel on YouTube, TV Nupes. The quantitative data were compared with information from other channels of scientific dissemination, and it was possible to find a relevant social adherence of the contents disseminated through the digital social networks of the studied TV. Through the analysis of the Audiovisual Materiality can analyze the narrative presented by the main videos of the channel, and observe the fulfillment of the promises presented. Through a qualitative analysis, the circulation and consumption of these audiovisual materials were verified by three distinct groups of participants: university students, high school students and higher education teachers. The objective of this study was to evaluate the way in which the investigated public understands the relationship between science and spirituality (main theme of the productions) through the exhibition of an emission of the analyzed channel. The research found that it is possible to consider that the narratives broadcast by TV Nupes do not present limitations for an effective understanding of the contents presented in any of the groups. Being that high school students tend to form opinions that religious discourse is easier to understand than scientific. It was also possible to infer that university students are inclined towards opinions favorable to the relationship between science and spirituality, as well as university professors. However, these latter two groups are more questioning about the scientific methods used to assess issues attributed as immaterial, such as consciousness, for example.