Comunicação, organizações e controle do fluxo de informação

Abstract

The purpose of this research is to demonstrate the changes in the relations of propagation and use of information by the advent of new communication technologies , such as the Internet . The overall objective is to verify those changes in business communication , especially in the marketing part . The research revolves around the description of new forms of communication in the context of organizations, and consequently, exposure assessment and monitoring information of its target audiences. Therefore, it is necessary to think about of the social and administrative changes as well as the importance of information and knowledge as essential pillars for this supposed change . The theme is justified since it updates the relations of communication and marketing arise , given the inclusion of interactivity afforded by the internet and the amount currently given to information. In parallel , it is important to highlight the issue of surveillance and exposure and its applicability in the context of society and organizations , observing them according of the analysis of the Google company.