Avaliação de projetos de P&D: uma abordagem pela teoria das opções reais

Abstract

This work suggests an adaptation of Silva & Santiago (2009) model for treat projects with guaranteed market share and we intend to apply it to analyze a R&D project, which is incubated by CRITT at UFJF. Moreover, some critics were made about authors' model, such as the inflexibility of some parameters and the insensitivity of costs on time and product/technology performance, when most costs of the companies are fixed. To ride out these problems some sensitivity tests were performed to guarantee higher reliability of the results: (i) analysis of the success probability; (ii) analysis of the parameters of shape and scale; (iii) analysis of the standard deviation of time. With respect to the project that we studied (the HBDO), it was more promising over multiple uncertainties, presenting a value higher than that calculated by traditional analysis. With respect to sensitivity analysis performed, it was observed that the sensitized parameters had a significantly impact on the project value, which indicate that a careful analysis should be done for those. Furthermore, an analysis of the project value with the time following a uniform distribution was performed too and it showed lower values than those estimated previously with triangular distribution. It also showed the same previous conclusions about the importance of considering the uncertainties in the valuation analysis. Finally, we concluded that the analysis of the valuation of R&D projects is still a challenge and, therefore, the development and/or improvement of models that capture the uncertainty and managerial flexibility faced by the managers, justifies the choice of this study.