A Produção colaborativa na televisão: o caso do programa Ponto Brasil (2009)

Abstract

Through the study of the television program Ponto Brasil (2009), we will investigate the collaborative mode of production on television. The program, co-produced by TV Brasil and the Department of Cultural Programs and Projects (SPPC / MinC / Brazil), is a television pilot produced in collaboration by Pontos de Cultura and audiovisual collectives from all over Brazil. The videos produced in almost all brazilian states are mixed in the fourteen thematic episodes. The program is relevant as a case study by the developed method and by the cultural policies context in which it was created during the Lula/Gil/Juca administrations. The first and second chapters focus on the case study, we begin with the description of Ponto Brasil, followed by a overview of brazilian cultural policies in the dimension of the program. In the third chapter we develop a brief contextualization in the theoretical field about television and the collaborative mode of production. Next, we describe the method developed in the context of the program for audiovisual production. With this work we explore, in the dimension of the program Ponto Brasil, the possibilities, characteristics and objectives of the collaborative mode of production in television.