O Dadaísmo revisitado: formas de hibridação na linguagem audiovisual contemporânea

Abstract

The contemporary visuality, both in products for the marketplace and at work that is intended to alternate or artistic has been marked by a phenomenon quite clear: the presence of signs and elements from different sources, patterns and styles, articulated simultaneously in the same visual field. This strategy of meaning has formsroots in the Dadaist movement, in the visual arts, which come to light in a context of profound scientific and philosophical transformations, and developed during the twentieth century to be consolidated and recently potentiated by digital technologies to capture, creation and processing of images. This hybridity of the image, that is manifested so clear and radical or covert and subtle, according to the nature of the product, serves as the ideal anarchic deconstruction of meaning, undertaken by the Dadaists in the early twentieth century, as the construction of standardized meanings and tight in recent visual communication or reframe of the picture elements in contemporary video art.