Agendamento de organizações do terceiro setor em Juiz de Fora - fatores condicionantes da visibilidade no jornal Tribuna de Minas

Abstract

The research aims to analyze the thematic scheduling process of social organizations located in the city of Juiz de Fora - MG, in the Minas Tribune newspaper. It presents the scene of activities of these institutions, power balls and the role of social communication in the media space. Seeks to situate this specific context, inserted within the third sector. It also aims to broaden the understanding of the contemporary situation, permeated by issues related to social issues, the role of the state and improvement of sectoral policies guiding the action of these entities. By promoting a reflection based on paradigms of social sciences applied and Complexity Theory, in order to elucidate ways of practices in Communication and Organizational Culture, the dissertation established pathways involving a mapping bibliographic mapping, related to issues such as complexity, third Sector and Organizational Communication, field research by the social organizations and semi-structured interviews and in depth with media professionals.