A maturidade da governança do turismo em destinos paulistas: uma análise da administração pública, do mercado e do produto turístico

Abstract

This study analyzes the level of maturity of tourism governance in destinations in the state of São Paulo, considering three dimensions: public administration, the tourism market, and the tourism product as structuring elements of regional development. The research examines the theoretical foundations of governance applied to tourism and analyzes the role of public authorities in planning and coordination, the performance of the tourism market, and the structuring of the tourism product in order to identify challenges and opportunities related to governance maturity in São Paulo. The methodology combines documentary analysis and structured data obtained through a survey conducted with public tourism managers in the state of São Paulo. The results indicate that most participating municipalities are at an intermediate level of maturity, characterized as being in the consolidation stage of governance. Despite significant institutional advances associated with state regionalization policies, challenges remain regarding management professionalization, administrative continuity, data-driven planning, and the strengthening of public–private collaboration. The study concludes that progress toward higher levels of maturity depends on strengthening technical capacity, institutionalizing data use in decision-making, and fostering a collaborative culture among public administration, the private sector, and the community, aiming to structure a consolidated tourism market, a high-quality tourism offer, and competitive tourism products, thereby contributing to regional development.