Uma análise das ações do COMTUR de Jequitinhonha, MG, ao longo das gestões municipais 2017- 2020 e 2021-2024: avanços e desafios da consolidação do Programa de Regionalização do Turismo

Abstract

This paper aims to identify the progress and challenges related to the implementation of the Tourism Regionalization Program in the municipality of Jequitinhonha, Minas Gerais, based on an analysis of the discussions and deliberations recorded on the Municipal Tourism Council’s minutes during the municipal administrations from 2017– 2020 and 2021–2024 The research adopts a qualitative, exploratory and descriptive approach, based on a bibliographic review and documentary analysis. The methodological procedure was based on thematic content analysis of the minutes from COMTUR meetings held between 2017 and 2024, which were analyzed to identify the main topics discussed, their frequency, and their relationship with other Tourism Regionalization Program's areas. The results show that the council operates consistently and that its members have an actively participation, establishing itself as an important body for governance and institutional coordination within the framework of local tourism policy. The most frequently discussed topics at the meetings are the events planning, tourism infrastructure, decisions regarding the Municipal Tourism Fund (FUMTUR), and marketing and destination promotion initiatives. These developments highlight progress in strengthening governance and promoting tourism in the municipality. However, the analysis also revealed significant challenges, such as the predominance of operational and immediate agendas, the low frequency of discussions about the strategic planning, the professional qualification, the monitoring and information to the tourist, in addition to the dependence on public resources to put the actions in practice. It was also observed that many discussions recorded in the minutes occurred on an ad hoc basis, without in-depth analysis or results monitoring. It is concluded that, although COMTUR plays an important role conducting local tourism actions and in the articulation between public power and civil society, there is still a need to strengthen strategic and structuring agenda, in order to increase the public tourism policy effectiveness and promote greater alignment with Tourism Regionalization Program guidelines from municipality of Jequitinhonha.