Tecnologias de informação e comunicação e gestão pública do turismo: proposição da plataforma Net Turismo

Abstract

The Information and Communication Technologies (ICT) has significantly transformed the organization, communication, and management of tourism, expanding the possibilities for public sector action. In the municipal context, particularly in small and medium-sized destinations, the adoption of digital platforms emerges as an alternative to address challenges such as fragmented tourism supply, limited institutional visibility, and insufficient demand monitoring tools. In this context, this study aims to analyze the Net Turismo model as a support instrument for municipal public tourism management. The research is qualitative approach, based on bibliographic research and documentary analysis. The findings indicate that the Net Turismo platform goes beyond the traditional logic of promotional portals by integrating functionalities related to supply organization, experience intermediation, tourist service center operations, and strategic data generation. It is concluded that the model has the potential to enhance tourism communication, strengthen the structuring of local supply, increase visitor predictability, and support evidence-based decision-making processes. The comparative analysis with other digital initiatives highlights the innovative nature of the platform as a solution oriented toward public interest and municipal tourism governance.