Gestão pública do turismo e desenvolvimento regional: lições da literatura científica sobre FOMO e JOMO no turismo

Abstract

The increasing digitalization of social relations has profoundly transformed consumer behavior patterns in tourism, notably through the phenomena of Fear of Missing Out (FOMO) and Joy of Missing Out (JOMO). This study aimed to outline a framework of lessons regarding FOMO and JOMO to guide public tourism management from the perspective of Brazilian regional development. The research was characterized as exploratory, descriptive, and qualitative, structured into three stages: (1) a narrative literature review; (2) a systematic organization of scientific literature with data collection from the Web of Science database, resulting in 38 articles, with 32 included and 6 excluded articles; and (3) computational textual analysis of the included abstracts via Voyant Tools. The results revealed a pronounced asymmetry between FOMO and JOMO, with only 2 articles (6.2%) explicitly addressing JOMO, while 30 (93.8%) focused on FOMO, highlighting that JOMO remains under-theorized in scientific tourism literature. Five thematic axes were identified: (1) Destination marketing; (2) Tourism product management; (3) Social media and digital communication; (4) Consumer behavior and well-being; (5) Emerging technologies. Based on these axes, 15 main lessons and 20 propositional actions adaptable to the Brazilian context were extracted. The study concludes that, although FOMO predominates in the literature, both phenomena are relevant to Brazilian public tourism management. This demands a strategic balance between mobilizing FOMO as a tool for coopetition and cultivating experiences aligned with JOMO that value authenticity, sustainability, and well-being, thereby contributing to the public policy of tourism regionalization in Brazil.