A construção de uma persona pop: um estudo da criação da imagem pública através do videoclipe

Abstract

This study seeks to examine how the music industry, particularly the pop music industry, uses audiovisual language to shape and consolidate singers’ public images. Its main objects of study are music videos, which have become an essential medium for expressing music visually by providing a platform through which artists can project and reinforce their public personas. Based on this premise, a practical project was developed with the aim of conceiving a “character,” namely a pop artist. In other words, the objective of this research is to assign a pop persona to the performer, in this case, the author of this study, through the creation of a song and a music video that embody this identity.