Um técnico europeu para o Brasil: uma análise das coberturas de TNT Sports e Revista Placar sobre o trabalho de Carlo Ancelotti na seleção brasileira

Abstract

This study aims to analyze content produced by part of the brazilian specialized sports media in order to interpret the narratives and commentaries surrounding the work of Italian coach Carlo Ancelotti as head coach of the brazilian national football team during the preparation cycle and the 2026 FIFA World Cup. Based on the understanding that sports commentary goes beyond its informative function and plays a significant role in constructing meanings about football, the study investigates how debate programs interpreted the coach's performance, assigned responsibility for the team's results, and mobilized different discursive elements concerning brazilian football before, during, and after the tournament. To achieve this objective, the research sought to provide a comprehensive overview of how the work of the first european coach to lead Brazil in a FIFA World Cup was portrayed in the selected media content. The methodological approach consisted of Laurence Bardin's content analysis applied to eight editions of De Placa, produced by TNT Sports, and eight editions of Debate Placar, produced by Placar, covering the period from Brazil's final pre-World Cup friendlies to the team's elimination against Norway. A total of 2.048 comments were identified and categorized into thematic axes related to post-match analysis, Carlo Ancelotti's figure, and contextual factors surrounding his first year in charge of the national team.