Caminhos para compreender a moda autoral: um paralelo entre gastronomia e acessórios

Abstract

This article addresses authorial fashion, a field still undergoing theoretical consolidation, and is characterized as a qualitative, explanatory study combining literature review and case study. The objective is to identify criteria that define authorial fashion, understand its challenges, and analyze its application in the fashion jewelry market. The method consists of a comparative analysis with signature cuisine, a bibliographic survey of academic databases, and observations drawn from the author's professional practice as personal stylist, complemented by a case study of the brand Concretudes. The results indicate that authorial fashion should not be defined by the slow fashion context, but rather by innovation (in materials, design and/or production methods), identity, and creative freedom as its central criteria, while aspects such as handmade production, small scale, and relations with the local appear as recurring characteristics. The analysis of accessories highlights their potential as central elements in the construction of personal image, although they still occupy a secondary position in consumption. It is concluded that the main challenge of authorial fashion is market-related, linked to low visibility and limited investment in communication, and that its development depends on building value grounded in meaning, experience, and consumer identification.