Subjetividade e dimensão afetiva no podcast 'É Tempo de Morangos': narrativas do eu na cultura digital

Abstract

This study analyzes the podcast as a narrative of the self in the digital environment, within a context of decentralization of the media and content production based on a “do-it-yourself” approach. The research corpus is the author-produced podcast É Tempo de Morangos, created by Bruna Martiolli in 2023 and available on Spotify. The production focuses on constructing narratives of the self, transforming personal experience and cultural references into subjects of reflection. To understand the narrative characteristics and potential of the format, the research draws on Berry (2016), Bonini (2015), and Tigre (2018). Discussions on subjectivity, exposure, and narratives of the self draw on Arfuch (2010), Sibilia (2008), and Ribeiro and Sacramento (2020), while concepts of cultural mediation are articulated based on Piza (2013) and cultural journalism. Methodologically, a qualitative and descriptive approach is adopted, developed through a case study grounded in Yin (2001). The results show that É Tempo de Morangos constitutes an authorial space of cultural mediation permeated by emotions, in which personal experiences are linked to symbolic, artistic, and literary references to produce new meanings about the human experience from the subject’s perspective.