Fashion Law: Direito da Moda no Brasil e as lacunas jurídicas em relação ao Fast Fashion

Abstract

This ​​study​​aims​​to​​analyze​​the​​application​​of​​Intellectual​​Property​​instruments​ ​within​ ​the​ ​scope​ ​of​ ​Fashion​ ​Law,​ ​seeking​ ​to​ ​understand​ ​their​ ​limits​ ​regarding​ ​the​ ​particularities​ ​of​ ​the​ ​fashion​ ​industry.​ ​The​ ​research​ ​starts​ ​from​ ​the​ ​growing​ ​economic​ ​and​ ​social​ ​relevance​ ​of​ ​this​ ​sector,​ ​marked​ ​by​ ​the​ ​expansion​ ​of​ ​the​ ​fast​ ​fashion​ ​model​ ​and​ ​the​ ​increase​​in​​conflicts​​related​​to​​copying,​​unfair​​competition,​​and​​the​​protection​​of​​intellectual​ ​creations.​ ​Methodologically,​ ​a​ ​bibliographic​ ​research​ ​was​ ​adopted,​​based​​on​​the​​analysis​​of​ ​doctrinal​ ​works,​ ​scientific​ ​articles,​ ​and​ ​applicable​ ​legislation,​ ​as​ ​well​ ​as​ ​documentary​ ​research​ ​through​ ​the​ ​analysis​ ​of​ ​concrete​ ​cases​ ​from​ ​Brazilian​ ​jurisprudence.​ ​Ultimately,​​it​ ​was​ ​found​ ​that,​ ​although​ ​the​ ​Brazilian​ ​legal​ ​system​ ​has​ ​mechanisms​ ​aimed​ ​at​ ​protecting​ ​fashion​ ​creations,​ ​their​ ​application​ ​is​ ​not​​always​​sufficient​​to​​meet​​the​​sector's​​specificities,​ ​evidencing​​the​​existence​​of​​legal​​gaps​​that​​contribute​​to​​legal​​uncertainty​​and​​the​​adoption​​of​ ​different solutions in similar situations.​